Paid traffic is an excellent alternative for affiliate marketers who want to expand their business quickly and earn commissions on a large scale. Many of our most successful ClickBank affiliates use paid ads to generate massive payouts. So, how do you go about doing it for yourself? This post will explain what sponsored traffic for affiliate marketing is, where you can acquire it, and how to get started! (Be sure to check out our organic traffic versus sponsored traffic guide to see how this paid technique compares to free traffic sources!) Why Paid Traffic? So, what is bought traffic and why should you bother with it? Paid traffic is simply online traffic that you pay for directly, typically through paid advertising on digital platforms such as Facebook, YouTube, Google, and native adverts. Here are some of the advantages of bought traffic for affiliates: Paid allows you to easily test and confirm your strategy (think 6 weeks for paid ads compared to 6 months for organic traffic sources like YouTube or a blog).
How to Think About Paid Traffic as a Business Owner Many of our newer affiliate clients approach their entire online business with the same question: "How can I pay a platform like Facebook to give me money back?" This may appear to be a simple statement, but the truth is that a paid advertising platform is simply a traffic route - it is NOT a business model! Algorithms and offers change, but a dedicated audience endures. Paid traffic is a strong tool for growing your business, but for a long-term sustainable and lucrative business, you should think about the backend and approach paid ads as a lead generating tool rather than a full business in their own right. Finally, affiliates like you can benefit from a powerful traffic channel in sponsored ads, but how do you capture those leads once they are generated? Are you building an email list in your ESP and nurturing your prospects so you may sell to them later with new offers? As we go over some paid advertising tactics below, I want you to see your organization as a "media company" in your selected area. With this approach, you are more likely to diversify and become less dependent on a single offer or traffic source - and it even positions you to potentially build your own offer in the future! Best Practices of Paid Traffic for Affiliate Marketing
Now, when approaching a paid ad campaign for affiliate marketing, you should only think about one thing: return on ad spend (ROAS). For ClickBank affiliates, any measure prior to ROAS is irrelevant, including CPM, CPC, conversion rate, and so on. If you've ever worked in paid advertising, that might sound like a contentious statement, but it's true: the entire objective of your campaign is to make a profit. All of those leading indications can help you with testing and optimization, but when it comes to your end aim, ROAS is the only way to go! 1. Hooks After you've done your own research or visited an offer's affiliate tools page to discover more about what your target audience looks like and cares about, it's time to develop a few distinct hooks that you believe would pique their interest. It's best to keep your hooks short and to the point. The purpose of a hook, like that of ad creativity, is to pique the reader's curiosity and interest. Your hook should be so compelling that someone idly scrolling through social media or actively viewing a YouTube video will stop what they're doing and start paying attention to you. Use the hook in your ad to entice readers to read more of your creative, which leads to "selling the click" to the next stage in your funnel! 2. creative In 2022 and beyond, your ad creativity is perhaps the most crucial and underappreciated component of media buying. Don't get too caught up in targeting or the technical aspects of media buying. Once you've determined your hook, brainstorm 3-5 ideas for creative that will intrigue and entice your audience. Your curative's job is to hook, relate to, and sell the next action. For example, if you are directing traffic to an advertorial, your creative should pique readers' interest enough for them to click through and continue reading. Then, let the advertorial do the heavy lifting of selling the next click to your hoplink, and then let your hoplink's VSL or TSL sell the product or ultimate action! 3. CTA The goal of a call-to-action (CTA) in digital ads is to make it clear, simple, and easy to access. There should be no doubt about what to do next after a prospect has devoured your ad/content. Most ad platforms require you to include a URL or next action as part of the ad. The majority of the time, the ad will include a little button that prompts the consumer to take the next action. Make your CTAs even clearer by include them in your copy (if relevant), and if possible, link the URL to the next step in the copy. The more places consumers can click to proceed to the next phase, the better. Putting It All Together As vital as each of these factors is, today's media buyers focus the majority of their attention on hooks and creative - the things that will capture the attention of an audience! Photos are 90% of what works for us these days, but because ad creativity is so vital to a successful campaign, we recommend testing images, videos, and GIFs to find what works best. Finally, you must continue to test to determine what will produce outcomes. You'll eventually develop a feel for what works and be able to stack the odds in your favor - but testing is always required! if you want to become a affiliate marketing expert then join this digital marketing course.
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